Accounting | entrepreneur | Small Business

Social Media for Business

What’s your platform of choice?

It’s safe to say the number of social media platforms are too many to count. There are, however, trending social media sites which tend to draw more users than others. And, you might be asking yourself, “Which ones are better for my business…?” It seems every social site either works a little bit differently or is dramatically distinct from the others. This is a good thing, because if you think about it there are all sorts of businesses out there who do things at least a bit differently than others do. Social media is becoming tailor-made to accommodate many of the business types we are all so familiar with:
  • Products vs. Services
  • Retail vs. Wholesale
  • Storefront vs. Non-storefront
  • Franchise vs. Independent
  • Commercial vs. Non-commercial
  • Public vs. Private

A few tips…

There are many ways in learning about specific social media types for the entrepreneur, one is speaking with friends and family. Getting an insiders perspective…(one who really uses the platform on a daily or weekly basis) is sure to have some great intel for what you may be interested in. Another is, after whittling down a handful of your best guesses, go ahead, sign up. Just consider it to be a temporary account, and wait until your confident before using any important business name. Sometimes the best way to learn something is to jump right in. Having a front row seat to how anything works is usually bound to give anybody a good idea of what they’re in for. So, without further adieu, here’s a list of popular social networks and what they’re known for.
  • Instagram – Known for its creative brand building tools, this platform focuses on the visual side of a business.
  • Pinterest – A popular site for strong female entrepreneurs, this network focuses on fashion, food, home, and art. It is also well known for its “pinterest buy button“, which makes purchasing very easy.
  • Facebook – Most of us have probably heard of this site, however you may not have yet heard of the new advertising tools they’ve fairly recently rolled out. Now, it’s possible to have a separate business page. Many entrepreneurs are choosing to use their popular advertisement tools now available.
  • Snapchat – Best known for targeting the millennial demographic, users are presenting new and interesting products to many consumers age 24 and under.
Remember, don’t shy away from a bit of research. Online platforms can change pretty fast, so it’s best to stay up-to-date on any changes that may affect your future business communications. And if social media’s got your head spinning, ask thedigitalCPA for advice, we’d love to help!      

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